Whether a relationship with an influencer pays off for your brand in the medium or long term will essentially depend on adopting the appropriate strategy and choosing the right person.
We'll develop a long-term, scalable influencer relations strategy for you. And we'll identify, evaluate and select suitable influencers for you. First and foremost, we focus on WHY – which values are being shared – rather than HOW MANY – the size of the community. Because what use to you are influencers' followers if they are not relevant to your brand, products or services?
We work with our own database, personal network and tools that are capable of identifying themes and/or influencers for all sectors.