Privacy Policy

Data protection declaration

With this data protection declaration we inform you which personal data we process for what, how and where, especially in connection with our website and our other offers. With this data protection declaration, we also inform you about the rights of persons whose data we process.

For individual or additional offers and services, special, supplementary or further data protection declarations as well as other legal documents such as General Terms and Conditions (GTC), Terms of Use or Conditions of Participation may apply.

1. Contact addresses

Responsibility for the processing of personal data:

PRfact AG
Seefeldstrasse 229
8008 Zurich info@prfact.h

The persons responsible for data protection are Mira Zawrzykraj and Marc Schlittler. We will point it out if, in individual cases, there are other persons responsible for processing personal data.

2. Processing of personal data

2.1 Terms

Personal data is all information that relates to an identified or identifiable person. A data subject is a person about whom personal data are processed. Processing includes any handling of personal data, irrespective of the means and procedures used, in particular the storage, disclosure, procurement, collection, deletion, preservation, modification, destruction and use of personal data.

2.2 Legal basis

We process personal data in accordance with Swiss data protection law, in particular the Federal Data Protection Act (DSG) and the Ordinance to the Federal Data Protection Act (VDSG).

2.3 Nature, scope and purpose

We process those personal data that are necessary to provide our services in a permanent, user-friendly, secure and reliable manner. Such personal data can fall into the categories of stock and contact data, browser and device data, content data, meta or marginal data and usage data, location data, sales, contract and payment data.

We process personal data for the period of time required for the respective purpose or as required by law. Personal data whose processing is no longer required is made anonymous or deleted. Persons whose data we process have a fundamental right to deletion.

We only process personal data with the consent of the person concerned, unless processing is permitted for other legal reasons, for example to fulfil a contract with the person concerned and for appropriate pre-contractual measures to protect our overriding legitimate interests, because the processing is evident from the circumstances or after prior information.

In this context, we process in particular information that a person concerned voluntarily and personally provides to us when making contact - for example by letter post, e-mail, contact form, social media or telephone - or when registering for a user account. We may store such information in an address book or with comparable tools. If you transmit personal data about third parties to us, you are obliged to guarantee data protection against such third parties and to ensure the accuracy of such personal data.

We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect when making our offer available, if and to the extent that such processing is permitted by law.

Personal data from job applications will only be processed to the extent that they are necessary for the assessment of suitability for an employment relationship or for the subsequent execution of an employment contract. The personal data required to carry out an application procedure is derived from the information requested or communicated, for example in the context of a job advertisement. Applicants have the opportunity to voluntarily provide further information for their respective applications.

2.4 Processing of personal data by third parties, also abroad

We may have personal data processed by commissioned third parties or process it together with third parties or with the help of third parties or transfer it to third parties. Such third parties are in particular providers whose services we use. We also guarantee appropriate data protection for such third parties.

Such third parties are generally located in Switzerland and the European Economic Area (EEA). However, such third parties may also be located in other states and territories on earth and elsewhere in the universe, provided that their data protection laws guarantee adequate data protection according to the assessment of the Federal Data Protection and Information Commissioner (EDÖB), or if adequate data protection is guaranteed for other reasons, such as through a corresponding contractual agreement, in particular on the basis of standard contract clauses, or through appropriate certification. Exceptionally, such a third party may be located in a country without adequate data protection, provided that the legal data protection requirements are met, such as the express consent of the person concerned.

3. Rights of data subjects

Data subjects whose personal data we process have the rights under Swiss data protection law. These include the right to information and the right to correct, delete or block the processed personal data.

Data subjects whose personal data we process have a right of appeal to a competent supervisory authority. The supervisory authority for data protection in Switzerland is the Federal Data Protection and Information Commissioner (EDÖB).

4. Data security

We take appropriate and suitable technical and organisational measures to ensure data protection and in particular data security. However, despite such measures, the processing of personal data on the Internet can always have security gaps. We can therefore not guarantee absolute data security.

Access to our online offer is carried out by means of transport encryption (SSL / TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers mark transport encryption with a padlock in the address bar.

Access to our online offer is subject to - as is basically the case with every use of the Internet-mass surveillance without cause or suspicion and other surveillance by security authorities in Switzerland, the European Union (EU), the United States of America (USA) and other countries. We cannot have any direct influence on the corresponding processing of personal data by secret services, police forces and other security authorities.

5. Use of the website

5.1 Cookies

We may use cookies for our website. Cookies - both our own cookies (first-party cookies) and cookies from third parties whose services we use (third-party or third-party cookies) - are data that are stored in your browser. Such stored data need not be limited to traditional cookies in text form. Cookies cannot execute programs or transmit malware such as Trojans and viruses.

When you visit our website, cookies can be stored temporarily in your browser as "session cookies" or for a certain period of time as so-called permanent cookies. "Session cookies" are automatically deleted when you close your browser. Permanent cookies have a certain storage period. In particular, they make it possible to recognise your browser the next time you visit our website and thus to measure the range of our website, for example. Permanent cookies can also be used for online marketing, for example.

You can deactivate or delete cookies in your browser settings at any time, either wholly or in part. Without cookies, our website may no longer be fully available. We actively ask you - if and to the extent necessary - for your express consent to the use of cookies.

In the case of cookies, which are used to measure success and reach or for advertising, a general opt-out is possible for many services via the Network

Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

5.2 Server log files

We may collect the following information for each access to our website, provided that this information is transmitted by your browser to our server infrastructure or can be determined by our web server: Date and time including time zone, Internet Protocol (IP) address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-pages of our website called up including the amount of data transferred, last website called up in the same browser window (referer or referrer).

We store such information, which may also represent personal data, in server log files. This information is required to provide our online services in a permanent, user-friendly and reliable manner and to ensure data security and thus in particular the protection of personal data - also by third parties or with the help of third parties.

5.3 Tracking pixels

We may use tracking pixels on our website. Tracking pixels are also known as web beacons. Web beacons are small, usually invisible images that are automatically called up when you visit our website, including those of third parties whose services we use. Counting pixels can be used to record the same information as in server log files.

6. Notifications and messages

We send notifications and communications, such as newsletters, by email and through other communication channels such as instant messaging.

6.1 Measuring success and reach

Notifications and messages can contain web links or tracking pixels that record whether an individual message was opened and which web links were clicked. Such web links and tracking pixels can also record the use of notifications and messages on a personalised basis. We need this statistical recording of usage to measure success and reach in order to be able to provide notifications and messages effectively and user-friendly as well as permanently, securely and reliably based on the needs and reading habits of the recipients.

6.2 Consent and objection

In principle, you must expressly consent to the use of your e-mail address and other contact addresses, unless such use is permitted for other legal reasons. For any consent to receive e-mails, we use the "double opt-in" procedure whenever possible, i.e. you will receive an e-mail with a web link that you must click on for confirmation to prevent misuse by unauthorised third parties. We may log such consents including Internet Protocol (IP) address and date and time for evidence and security purposes.

You can basically unsubscribe from notifications and communications such as newsletters at any time. We reserve the right to make notifications and communications that are absolutely necessary for our offer. By unsubscribing, you can in particular object to the statistical recording of usage for measuring success and reach.

6.3 Notification and Communication Service Provider

We send notifications and messages about services provided by third parties or with the help of service providers. Cookies may also be used in this process. We also guarantee adequate data protection for such services.

We use Mailchimp to send and manage newsletters. Mailchimp is a service of the American The Rocket Science Group LLC. Information about the kind, extent and purpose of the data processing can be found in the privacy policy, on the page "Data export from Europe" ("Mailchimp and European Data Transfers") and in the cookie policy ("Cookie Statement") of Mailchimp.

7. Social media

We are present on social media platforms and other online platforms in order to communicate with interested people and to inform them about our offer. Personal data may also be processed outside Switzerland and the European Economic Area (EEA).

The General Terms and Conditions (GTC) and Conditions of Use as well as data protection declarations and other provisions of the individual operators of such online platforms also apply in each case. These provisions provide information in particular about the rights of data subjects, which includes in particular the right to information.

8. Measuring success and reach

8.1 Google Analytics

We use Google Analytics to analyse how our website is used. We can also measure the reach of our website and the success of links from third parties to our website, for example. This is a service of the American Google LLC. The Irish Google Ireland Limited is responsible for users in the European Economic Area (EEA) and Switzerland.

Google also attempts to track individual visitors to our website when they use different browsers or devices (cross-device tracking). Cookies are also used for this purpose. Your Internet Protocol (IP) address is required for Google Analytics, but is not combined with other data from Google.

In any case, we will have your Internet Protocol (IP) address anonymised by Google before analysis. As a result, your complete IP address will not be transmitted to Google in the USA.

We use Google Analytics with Google signals (Google Signals). This provides us with extended statistics on visitors to our website who have activated personalised advertising as registered users of Google. Despite these extended statistics, we are unable to establish a link to individual Google user accounts.

Further information about the type, scope and purpose of data processing can be found in the principles for data protection and security and in the privacy policy of Google, in the guide to data protection in Google products (including Google Analytics), in the information about how Google uses data from websites on which Google services are used and in the information about cookies at Google. Furthermore, it is possible to use the "Browser Add-on to deactivate Google Analytics" and to object to personalised advertising.

8.2 Google Tag Manager

We use the Google Tag Manager to integrate and manage services for analytics or advertising from Google as well as from third parties into our website. It is a service of the American Google LLC. The Irish Google Ireland Limited is responsible for users in the European Economic Area (EEA) and Switzerland. No cookies are used, but cookies may be used within the framework of the services integrated and managed by this. We provide information about the processing of personal data by such services in this privacy policy.

9. Services of third parties

We use third party services to provide our services in a durable, user-friendly, secure and reliable manner. Such services are also used to embed content into our website. Such services - such as hosting and storage services, video services and payment services - require your Internet Protocol (IP) address, otherwise such services cannot transmit the corresponding content. Such services may be located outside Switzerland and the European Economic Area (EEA), provided that adequate data protection is guaranteed.

For their own security-relevant, statistical and technical purposes, third parties whose services we use may also process data in connection with our offer and from other sources - including cookies, log files and tracking pixels - in aggregated, anonymised or pseudonymised form.

9.1 Digital infrastructure

We use the services of third parties in order to be able to use the digital infrastructure required for our services. These include hosting and storage services from specialised providers.

9.2 Audio and video conferences

We use audio and video conferencing services to communicate with our customers and others. For example, we can use them to hold audio and video conferences, virtual meetings and training sessions such as webinars. In addition to this data protection declaration, the following applies in each case

also any terms and conditions of the services used, such as terms of use or privacy statements.

In particular, we use Zoom, a service of the American Zoom Video Communications Inc. The rights according to the European data protection regulation (DSGVO) also apply to users in Switzerland. Further information about the type, scope and purpose of data processing can be found in the data protection guidelines and on the page "Legal provisions and data protection of Zoom.

10. Final provisions

We have created this data protection declaration with the data protection generator from Datenschutzpartner. We can adapt and supplement this data protection declaration at any time. We will provide information about such adaptations and additions in a suitable form, in particular by publishing the respective current data protection declaration on our website.


Responsible for the content of the pages:

PRfact AG
Mühle Tiefenbrunnen
Seefeldstrasse 229
CH-8008 Zurich
T +41 43 322 01 10
F +41 43 322 01 14

Entered in the commercial register under: CH-
VAT identification number: CHE-105.549.305


The copyright for all contents of this website belongs to PRfact AG


All text and all links have been carefully checked and are continuously updated. We strive to supply accurate and complete information on this website, but we do not assume any liability and guarantee with regard to the accuracy, completeness and up-to-dateness of the information made available on this site. We reserve the right to modify the information on this website at any time without notice and we do not undertake to update this information. All links to external providers were verified at the time of their linking; nevertheless we assume no liability for the content and availability of websites that may be accessed via hyperlinks. The provider of the websites to which users are referred is solely responsible for illegal, incorrect or incomplete contents and in particular for any damage or loss resulting from the contents thereof, whether direct, indirect or pecuniary damages or losses, or any other damage or loss that may result from loss of data, downtime or any other cause.