Task

Increase awareness of Babybel and the brand values among various target groups through social media. Generate high quality content for Babybel Swiss' own Instagram channel.

Concept

Development of two parallel influencer campaigns to reach the target group of young adults as well as families. The influencers were assigned to thematize the brand values, but also the positive ingredients of Babybel through individual storytelling.

Implementation

Planning of the campaign content and research for nine suitable Swiss influencers for the German and French-speaking parts of Switzerland. Negotiation and preparation of individual cooperation agreements and campaign briefings. Continuous monitoring of the influencers and approval of their posts. Ongoing monitoring and regular reporting to the client.

Results

9 different Swiss influencers
Over 65 posts
Five different social media platforms included
1.3M reach
31.8% engagement rate