Task

In September 2020 C&A celebrated the reopening of its flagship store at Zurich's Bahnhofstrasse. The goal for the opening was to attract attention to the new store, to bring people into the new shop & to strengthen the brand experience.

Concept

For this new opening, PRfact supported C&A during three different phases, all based on the motto "Metamorphosis of a butterfly": The teasing phase with flyers at different locations, the exclusive opening event for journalists and influencers as well as various activities during the three opening days.

Implementation

Concept, organisation and realisation of the opening event as well as invitation management. Organisation of flyering activities at the HB, Central and in front of the C&A store. Organisation and realisation of various activities on the three opening days such as ribbon cut, wheel of fortune, upcycling workshops, photo-corners, decoration and walking acts.

Results

+ 250 Instagram clippings (stories & posts) with reach of over 750.000
+ 5 print clippings (possibly be even more)
+ 2 online clippings (may become even more)
+ Distribution of 7,000 flyers