Projects
Logitech NDA-Briefings
Support for the launch of new products
Task
The new Logitech MX Master 3 mouse and MX Keys keyboard were presented at the IFA under NDA. The goal: To present the new products to Swiss key tech journalists who could not attend the IFA.
Concept
PRfact organized an NDA briefing two weeks before the official launch and invited key journalists to Zurich and Lausanne. Jean-Christophe Hemes, Sr. Product Manager of MX Mice and Keyboards, presented the new products to journalists at Logitech's headquarters in Lausanne and at PRfact's agency in Zurich.
Implementation
Identification of the relevant key tech journalists and invitation management. Subsequent coordination with journalists during the briefing and final reporting.
Results
+30 clippings
+ 5 million reach
Projects
Babybel Influencer
Increasing awareness of Babybel and the brand values among various target groups through social media
Reopening of the C&A Store
Support for the reopening of the C&A store on Zurich's Bahnhofstrasse
Calzedonia Store Opening
Organization and communication of the big Calzedonia flagship store opening in Zurich