Zalando Influencer Collective
Increasing awareness and recognition of Zalando
To increase the awareness of Zalando through activation on social media.
Compilation of a Zalando Collective: Engagement of five Swiss influencers over a period of six months. The group of influencers was commissioned to promote various fashion and beauty themes and occasionally participate in additional events.
Research and selection of the influencers as well as continuous monitoring and acceptance of the created content. Finally: organisation of a group shooting of the Zalando Collective.
5 selected Swiss influencers
+ 70% share of voice
+ 700 clippings
+ 40 million reach
Increasing awareness of Babybel and the brand values among various target groups through social media
Reopening of the C&A Store
Support for the reopening of the C&A store on Zurich's Bahnhofstrasse
Calzedonia Store Opening
Organization and communication of the big Calzedonia flagship store opening in Zurich