Support for the Swiss market launch of the baby equipment brand Joie
Accompanying the Swiss market launch of the baby equipment brand Joie.
Greater visibility in Zurich: To increase brand awareness, a completely painted Joie tram in Zurich, including a Mom Lounge and special stroller parking spaces.
Through Zurich with colour and children's laughter: PRfact supports Joie in the conception and implementation of the tram painting. PRfact acts as a link between VBZ, graphic designers, production company and customers. The creation of the Joie Tram is accompanied by various measures such as a drone video, a "Baby on Board Sticker" raffle on social media, as well as a company event with a subsequent tram ride for Joie employees from all over the world.
Up to 80% of Zurich's citizens were reached
Around 2.4 million contacts
Increasing awareness of Babybel and the brand values among various target groups through social media
Reopening of the C&A Store
Support for the reopening of the C&A store on Zurich's Bahnhofstrasse
Calzedonia Store Opening
Organization and communication of the big Calzedonia flagship store opening in Zurich