Task

Accompanying the Swiss market launch of the baby equipment brand Joie.

Concept

Greater visibility in Zurich: To increase brand awareness, a completely painted Joie tram in Zurich, including a Mom Lounge and special stroller parking spaces.

Implementation

Through Zurich with colour and children's laughter: PRfact supports Joie in the conception and implementation of the tram painting. PRfact acts as a link between VBZ, graphic designers, production company and customers. The creation of the Joie Tram is accompanied by various measures such as a drone video, a "Baby on Board Sticker" raffle on social media, as well as a company event with a subsequent tram ride for Joie employees from all over the world.

Results

Up to 80% of Zurich's citizens were reached
Around 2.4 million contacts